iWorld
Known actors profitable to web series: ALTBalaji’s Manav Sethi
MUMBAI: Bollywood actors are seeking refuge in TV and online series. The spurt of content with known big-screen faces points to a trend of getting value out of their established names.
ALTBalaji has launched a plethora of shows with A-list names. “It is more profitable to sign an actor when he does justice to the role and the script does justice to the actor. It is not about celebrity or non-celebrity. We are the first one to sign Rajkumar Rao for an online series. We, as creative shop and storytellers, don’t go behind celebrities, we go behind actors,” says ALTBalaji CMO Manav Sethi.
Actor selection is not dependent on his one time success or failure. “When we script, we check which talent will be suitable,” he adds.
The actor’s fee in movies is significantly higher than web series. Actors are paid in the range of Rs 50 lakh to Rs 1.5 crore for a series, which is significantly less than their movie fee. What makes them settle? Sethi answers, “Movie is a medium that is restricted and constricted whereas online shows give them a lot more freedom, versatility and options and I believe that entices them.” He adds that another crucial factor is the ability of web series to reach out to far and diverse audiences.
The tactic also works for the creator because they can ensure their work reaches millions of people with less marketing and communication. The production cost goes up by 25-50 per cent if they sign a known face.
ALTBalaji launched a web series The Test Case on Republic Day with actors like Juhi Chawla, Nimrat Kaur and Rahul Dev. A few days back, ALT had roped in Vivek Oberoi for its upcoming web series Family (working title). Before that, it came up with Bose: Dead or Alive with Rajkumar Rao. Earlier, Ragini MMS Returns had the Bengali beauty Riya Sen. Soon, Haq Se will stream with Bollywood actors like Rajeev Khandelwal and Surveen Chawla in the lead.
ALTBalaji is heating up the online content game by releasing web series back to back in 2018 with the promise of doing about 200-250 hours of original content this year. The VoD player is betting high on popular Bollywood and TV actors, which increases the cost but still gets them significantly better results.
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iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
