GECs
Kingfisher Airlines and DishTV introduce Live TV In-flight
MUMBAI: Dishtv and Kingfisher Airlines have joined hands to bring Live TV entertainment for the very first time in the Indian skies. As a part of the tie-up, DTH player DishTV, will demonstrate its services on Kingfisher Airlines.
The first aircraft empowered by DishTV complete with the Live TV service, will be ready to take-off by the end of December.
Now on flying with Kingfisher Airlines, guests will be able to keep themselves updated and entertained with critical news or business event, sporting action, Hollywood and Bollywood movies, latest music, and popular sitcoms, with DishTV’s technology of making digital content services available on board, asserts an official release.
Speaking on the occasion Essel Group chairman Subhash Chandra said, “We are extremely pleased to join hands with Kingfisher Airlines, marking dishtv’s presence and dominance in the Indian skies. This marks a red letter day, yet again in the history of Indian entertainment when we have been able to take TV entertainment to completely unprecedented levels. This reiterates our commitment to not just be the pioneers in the DTH category but as true leaders, continue to innovate and lead from the front, giving the consumer the best he could ever imagine in entertainment, constantly. We look forward to such historical innovations with like minded corporates in the future as well.”
Kingfisher Airlines Limited chairman and CEO Vijay Mallya added, “Today we take our commitment to take the best of Good Times, one step further for our guests. Our association with DishTV has helped us create yet another path-breaking innovation which will revolutionise the way Indians perceive In-flight Entertainment and we are very proud that dishtv will now enable Live TV onboard every Kingfisher Airlines flight. With the launch of Live TV onboard, we are not re-defining In-flight Entertainment, but creating history”.
With this alliance, DishTV will now empower Kingfisher Airlines’ Fun TV with 16 Live channels from its platform. Fun TV also has five channels of the broadcasted video content and one moving map channel. In addition guests can enjoy 10 channels of chartbusting music from hip-hop to retro to old Hindi melodies on Kingfisher Radio, adds the release.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
