Kids
Kid Power!
January 18-19 saw a major seminar happening in Mumbai. Indian and international marketing gurus met and discussed how to make children watch more TV and spend more on consumer goods.
Aptly called “Kid Power-India 2000,” and co-sponsored by the three major children’s services in India -Kermit, Cartoon Network and Nickelodeon – the seminar had all the big names in the television industry as well as those from advertising agencies and consumer goods companies, addressing the children’s market, discussing strategies and ideas on how kids can be one of the biggest and most powerful consumers grouping of them all.
Statistics show that childern between the age group of 4-13 years constitute almost 30% of India’s population which roughly translates into a population of 400 million. It is also a known fact that children influence the family-decision making process.
In the light of these facts the big brains sat together, made presentations and studied the psyche of their potential consumers, discussed strategies such as cross-promotion, outdoor marketing, online marketing, special programmes for the children in the rural areas and many more such innovative and interesting concepts to reach out to this huge market segment.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
