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‘Kick’ starts with a bang

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MUMBAI: Kick, Sajid Nadiadwala’s directorial debut, was expected to go slow till ‘Eid’ but nothing seems to stop the Salman Khan action thriller as the film took a flying start despite the fasting month of Ramzan being in its last phase where no distractions work.

 

The film, which collected an unprecedented Rs 83.85 crore for its opening weekend, is expected to continue to add healthy figures from Eid day (29 July) onwards.

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Hate Story 2 has done well to collect Rs 22.2 crore in its first week. Pizza 3-D, a horror suspense film has had limited appeal, managing to collect just Rs 4.45 crore in its first week.

 

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Amit Sahni Ki List caters humour that falls flat; the film collected Rs 4.2 crore in its first week.

 

Ek Villain collected Rs 40 lakh in its fourth week taking its four week total to Rs 102.47 crore.

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Humpty Sharma Ki Dulhania holds on very well in its second week to add Rs 19.8 crore taking its two week total to Rs 71.7 crore.

 

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Holiday: A Soldier Is Never Off Duty adds Rs 20 lakh in its seventh week to take its seven week total to Rs 111.27 crore.

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Hindi

Kridhan Infra enters film production with AI-led feature film

Infra firm debuts AI-powered film marking RSS centenary

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MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.

With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.

The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.

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For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.

The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.

India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.

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“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”

From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.

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