GECs
Kermit Channel’s K2K plans for Y2K
The 40 year old Kermit Channel which entered India in 1999 has drawn up strategies for the year 2000. The Jim Henson Company’s and Hallmark Entertainment Television’s joint venture has drawn up a campaign which will be called “K2K” to design a creative platform to introduce viewers to the new programming that will be shortly premiered on the channel and to provide a timely and comtemporary platform to showcase the human characteristics of ‘Kermit the Frog’s’ personality which viewers can identify with as a positive role model.
The K2K campaign would be an image campaign and would have a seperate logo. It potrays Kermit as the world’s greenest friend, hero, heartthrob and a celebrity. New shows like ‘Jim Henson’s Construction Site’, ‘Brats of the last Nebula’ and ‘The secret world of Alex Mack’ would be introduced which have a blend of entertainment as well as educational value for the kids mainly aged between 2 and 12. The on-air and print campaigns for the K2K campaign have been designed in-house.
The 24 hour pay channel claims to have a penetration of over four million Indian households.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
