Hollywood
Katie Holmes to make directorial debut with ‘All We Had’
MUMBAI: Katie Holmes is all set to add the directorial feather to her cap. She is going to make her directorial debut with the upcoming film All We Had, to be adapted from the Annie Weatherwax novel with the same name.
The 35-year-old actress will not only direct the movie – she will also star in the movie along with co-producing it. Holmes will produce the movie with co-founder New York’s Tribeca Film Festival of Jane Rosenthal, actor Robert De Niro, and vice-president of production and development at Tribeca Productions Berry Welsh. The Fault in Our Stars director Josh Boone will pen the script.
The book which debuted in August is about a mother and daughter living on the edge of poverty, who finds an unlikely home amid the quirky residents of small town America. Holmes will be playing the mother while the actress playing the daughter is still unknown.
“Katie has such a clear vision for the book’s irreverent, original mother-daughter relationship. Her passion for the material, along with Josh Boone’s ability to tell stories grounded in the comedy and drama of every day, will truly bring these characters to life,” said Rosenthal was quoted as saying in a media statement.
Holmes found fame with the 1990s television series Dawson’s Creek, and has recently appeared in the film like Miss Meadows and Days and Nights. The actress married the Mission Impossible series actor Tom Cruise in 2006, the couple divorced in 2012, they have a daughter named Suri.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
