Applications
Kapture CX & Aether Global partner to deliver integrated customer experience in the Philippines
Mumbai: Kapture, a leading SaaS-based customer experience (CX) platform has recently announced its strategic partnership with Aether Global, a distinguished technology solutions provider headquartered in the Philippines to enhance comprehensive and integrated customer experience in the region.
The collaboration marks a significant milestone in Kapture’s expansion efforts in the Southeast Asian region and reinforces its commitment to delivering innovative and efficient CX solutions.
As part of the collaboration, Aether Global will now serve as a key reseller of Kapture’s comprehensive CX solution suite in the Philippines. The partnership brings together the strengths of both organisations to address the growing demand for advanced customer engagement tools and analytics in the rapidly evolving business landscape.
“We are excited to join hands with Aether Global in our mission to transform customer experiences across the Philippines,” said Kapture CEO and co-founder Sheshgiri Kamath. “This collaboration reflects our commitment to providing businesses with state-of-the-art CX solutions that drive growth and foster lasting customer relationships. Aether Global’s reputation for excellence and deep understanding of the local market makes them an ideal partner as we expand our footprint in Southeast Asia.”
Known for providing integrated SaaS solutions, Kapture’s CX empowers businesses to seamlessly manage customer interactions across various channels, analyze data to derive actionable insights, and enhance overall customer satisfaction. By joining forces with Aether Global, Kapture aims to leverage the local expertise and market knowledge of its partner to better cater to the unique business needs in the Philippines.
Expressing enthusiasm about the partnership, Aether Global’s CEO, Emvin Vidola, said, “I am very excited about the possibilities and opportunities that will be brought by the combination of Aether Global’s expertise in the CX space and Kapture’s powerful and easy-to-use capabilities. I believe that this partnership will enable businesses in the region to go above and beyond the usual digital experience given by other available technologies.”
The collaboration between Kapture and Aether Global is poised to bring about transformative changes in how businesses approach customer interactions, providing them with the tools they need to stay ahead in today’s competitive market.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
