News Broadcasting
Kannada Nadi: Spotlight on rural Karnataka – Premiering on News18 Kannada
Mumbai: Kannada launches ‘Kannada Nadi’ a groundbreaking news show dedicated to delivering timely and accurate news from rural Karnataka. The show premieres every night at 8.00 PM featuring authentic stories of Kannada-speaking rural communities, addressing the real concerns and issues affecting the daily lives of rural Kannadigas.
With dedication to accurate and timely news delivery, Kannada Nadi strives to be the go-to news source for rural Kannadigas. The show aims to amplify local voices and keep viewers informed about what matters most to them in their communities. The show will focus on providing accurate and extensive rural coverage, capturing stories from every village and town for a comprehensive view of rural Karnataka.
Kannada Nadi strives to be the most trusted news source for rural Kannadigas aiming to deliver accurate, timely, and relevant information in the region.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
