e-commerce
Kalki Koechlin styles and curates eclectic looks for FabFurnish.com
MUMBAI: During the course of its 10 day long mega furniture and home decor festival, The greatFab Sale, FabFurnish.com has unveiled four electric looks styled and curated by actor Kalki Koechlin on 18 March.
“Fabfurnish.com gave me the opportunity to create my dream home. It has a diverse range of products, which is uber-stylish yet affordable. It has been an enriching journey and I am happy with the way the looks finally shaped up. I hope viewers enjoy browsing through them and just like me, get inspired to find a bit of themselves in their homes,” said Koechlin about the association.
FabFurnish.com co-founder Ankita Dabas Kohli said, “The new and revamped FabFurnish.com offers fresh looks and inspiration every day and aims to bring global design sensibilities to India. During The Great Fab Sale from March 18-28, we will have attractive offers on more than 100 brands, across categories. Another highlight is the collection of summer looks curated exclusively by actor Kalki Koechlin. There is a lot of fun and inspiration coming up for our customers over next few days!
Besides The great Fab Sale, the website is on a spree to feature real-life living spaces as a part of its #HeartisHome series. The section comprises a string of endearing stories and photo features.
The #HeartisHome series started earlier this year with Kohli’s home tour giving a sneak peek into her favourite corners. This was followed by a couple of interesting home features including those of Midival Punditz’s Tapan Raj, veteran fashion designer Ritu Beri, famous fashion photographer and stylist duo Porus and Prayag, entrepreneur Nidhi Agarwal of Kaaryah and founder of décor brand Poppadum Art, Saanwari Gorwaney.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
