GECs
‘K’ show rate hikes: Balaji expects 8% rise in turnover
MUMBAI: Balaji Telefilms Ltd. is targeting a 7-8 per cent growth in turnover to around Rs 3.1 billion this fiscal on the back of a rate hike on four of their popular TV serials and an increase in programming hours.
The investment in capital expenditure for the year is estimated at Rs 250-300 million. “We are adding two more studios this year. The capex is also towards equipments and sets,” a source in the company says.
Of the four serials that will come up for an upward rate revision, three are expected from Star India and one from Zee Telefilms. Balaji makes a prime time show, Kasamh Se, for Zee TV.
The paid up capital for Balaji’s wholly owned subsidary company at Sharjah will be Rs 40 million.
The company is making a serial for ARY which will go on air by the first week of November. “The serial will air four days a week. If demand for our shows increase, we will invest in ramping up our facility. We don’t expect revenue inflows getting reflected this fiscal,” the source adds. The subsidiary company will produce serials aimed specifically at the Middle East market.
Commissioned programming in the year is eexpected to increase by 7-8 per cent while exposure in the sponsored category will reduce. Revenue from the southern market is also estimated to reduce from Rs 320 million to Rs 200-250 million. Balaji has an exposure on the Sun Network channels.
“The average revenue realisation per house will see a further rise this fiscal,” the source says. Balaji’s realisation per hour of commissioned shows rose from Rs 1.7 million to Rs 2.2 million for FY06.
The company is adopting a cautious approach towards movie production. It will not be releasing any movie this year and is taking the co-production route for the next three films. “We are taking safer bets. There is no pressure on us to take risks. Our bottomline will stand even stronger this year,” the source says.
Balaji Telefilms saw a robust growth in FY06 with topline increasing 43 per cent to Rs 2.8 billion. Net profit rose 44 per cent to Rs 594 million.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
