Film Production
K Sera Sera to enter all India distribution
MUMBAI: Production house K Sera Sera has announced its plans to enter film distribution market nationally.
The company already has its own distribution offices in Mumbai, Delhi and the Nizam, which together cover 60 per cent of the film revenue market.
For distributing movies in Delhi and Nizam territories, the company got into a tie-up with Bangalore-based PVR Cinemas.
As the first step towards going national, the company is expanding its reach to Mysore and Central Provinces as well, according to an official communique.
“Today multiplexes attract a growing audience and are proving to be a powerful option for extending the reach of films and sustaining box office performance. The CP and Mysore belt covers over 437 multiplexes. PVR Bangalore, for instance alone has 11 screens. This is one reason why when we decided to expand our distribution network, we chose Mysore and CP as our next stops,” says K Sera Sera Productions CEO Kacon Sethi.
Besides the films under the K Sera Sera banner, the company has distributed films like Black, Dil Maange More, Raincoat and Tango Charlie in its existing distribution network.
With the network now expanding nationally, the company plans to distribute over 20 films in the next one year. It has already signed up two such distribution deals and is negotiating with other filmmakers.
“Despite the growing corporatisation of the Indian film production houses, film distribution still remains caught in the traditional unorganised matrix. We plan to bring modern marketing and risk management techniques in this business. I am confident that for the newer generation of film makers, used to dealing with body corporates will find this a welcome alternative,” Sethi said.
“The company’s move of going national with film distribution will also provide a solid foundation for further growth, new revenue streams and help making K Sera Sera a complete entertainment company,” added Sethi.
Apart from motion picture distribution K Sera Sera’s business operations include motion picture production and television content production. The company has recently announced its intention to raise Rs 600 million from the capital markets.
Film Production
Arka Mediaworks onboards 88 Pictures as animation studio partner on ‘The Eternal War – Part 1’
Arka Mediaworks announces that 88 Pictures, the acclaimed animation and visual storytelling studio known for its cutting-edge CGI and cinematic artistry, is on board as the animation partner for the highly anticipated Baahubali: The Eternal War, a groundbreaking two-part 3D animated feature film set in the globally beloved Baahubali universe.
Baahubali: The Eternal War represents a bold new chapter in the Baahubali saga envisioned for national and international audiences and crafted with the ambition of delivering one of India’s most ambitious and globally benchmarked animation projects to date.
88 Pictures will execute the animation production, bringing to life the film’s richly detailed worlds, epic battle sequences, and larger-than-life characters with its signature blend of artistic vision, performance-driven animation, and advanced production pipelines. Working closely with the film’s creative leadership and technical partners, the studio aims to set new benchmarks in animation quality, cinematic storytelling, and global scalability.
This animated epic follows the successful re-release of Baahubali: The Epic (the combined theatrical version of the original live-action films) on 31 October 2025 across India and the USA. During the film’s interval, legendary creator and director S.S. Rajamouli (Baahubali 1 & 2, RRR) stunned audiences with a surprise teaser for The Eternal War – Part 1. The video immediately went viral, garnering widespread national and international acclaim across LinkedIn, Instagram, and YouTube for its ambitious visual style and scale.
Produced by Arka Mediaworks and led by co-founder and CEO Shobu Yarlagadda – producer of the iconic Baahubali duology, The Eternal War brings together fantastic storytelling and cutting-edge animation.. The film is directed and written by acclaimed animation filmmaker Ishan Shukla (Schirkoa: In Lies We Trust, Star Wars: Visions – “The Bandits of Golak”) and screenplay by Scott Mosier (The Grinch). Mihira Visual Labs, the studio co-founded by Yarlagadda anchors the film’s animation, visual development, and execution.
The partnership with 88 Pictures brings significant pedigree to the project; the studio is well-regarded for its work on high-profile international titles including DreamWorks’ series Trollhunters, the HBO Max original series Gremlins: Secrets of the Mogwai, Disney’s animated short An Almost Christmas Story to name a few.
Yarlagadda shared, “We are happy to onboard 88 Pictures as the animation studio partner for our prestigious and most expensive animated film from India. We believe that their expertise and capabilities will allow us to produce a first-of-its-kind, world-class animated feature film from India.”
88 Pictures founder & CEO Milind D. Shinde said, “Baahubali changed the way cinema is perceived and became a defining milestone that turned the tide for Indian live-action filmmaking. Expanding the franchise into an entirely new universe—at a never-seen, never-done scale—through an animated feature created in India for a global audience is set to redefine how the world views Indian animation. We are truly thrilled to be part of this landmark project and to bring it to life under the visionary direction of Ishan Shukla, guided by the experience and leadership of acclaimed producer Shobu Yarlagadda.”
Shukla expressed, “Eternal War requires a level of visual and emotional precision that can only come from teams who truly understand both craft and intent. Working with 88 Pictures, alongside Mihira Visual Labs, has been a deeply collaborative experience. This association brings together technical excellence and creative sensitivity, enabling us to translate an ambitious vision into a compelling cinematic reality.”
Baahubali: The Eternal War – Part 1 is scheduled for release in 2027
