GECs
‘Just Imagine’, Star corporate logo now on all its channels
Continuing a re-branding exercise that kicked off in February, Star has integrated its corporate logo across all its channels from Sunday, 20 May. The new logo has ‘Just Imagine’ as the company’s catch line.
“We had outgrown the earlier logo which had TV in it. The logo’s key line ‘Just Imagine’ signifies that we are more than just a television company. We are today a multimedia company into radio, Internet partnerships, cable partnerships and films,” says Yash Khanna, Star’s head of corporate communications.
The channel logos have been changed across Asia, Khanna said, clarifying there were no India-specific ones planned. The channel logos were designed by Static from the UK, while the corporate logo was designed by the company’s in-house team in Hong Kong, Khanna informs.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
