Hollywood
‘Jurassic Park’ – monster movie rakes in mammoth ratings
Jurassic Park, the 1994 record busting Spielberg epic that aired on Star Movies in the last week of March, has notched ratings that would make a Kyunkii… green with envy.
According to figures put out by AC Nielsen’s TAM ratings, a small city like Cochin has garnered TVRs of 8.18 ( C&S 15-44 yrs), beating Chennai (6.03), Bangalore (3.88), Delhi (2.75) and Mumbai (3.76).
The figures have beaten the record set by Mummy, that aired on HBO in January this year. Mummy had drawn a TVR of 2.6 (Intam) and 2.88 (TAM). The film had made it to the top 100 shows of the week, setting a record of sorts. With a TVR of 2.98 according to Intam, Jurassic Park has managed to sneak ahead. The data collected is for all C&S homes in all 24 panels. The six metros and nine markets monitored by TAM have thrown up TVRs of over 3.4 for the C&S 4+ category.
It still rules viewers’ imagination – Jurassic Park continues to appeal to audiences across the country
Figures put out by Intam are equally gushy. According to the agency, Chennai drew the highest viewership, with TVRs of 6.17 (TG C&S 4+), while Mumbai managed TVRs of 4.57. Bangalore with 4.51 and Delhi with 4.52 followed. One million plus towns in Maharashtra too had a combined TVR of 4.35 while those in Kerala had a figure of 5.63. Even small towns in Andhra Pradesh (1,00,000 to 5,00,000 population) have notched up TVRs of 0.59, the lowest managed by the movie.
Mummy was touted as HBO’s first big movie of the year and was surrounded by a lot of on and off air promotional activity. Star too had spared no efforts in promoting the telecast of Jurassic Park, which had a successful run in theatres nearly eight years ago. Crouching Tiger, Hidden Dragon that premiered on AXN in December 2001 earned a rating of 1.2 among Indian cable AB viewers in the top five metros, making it the top programme on international channels between 1 and 29 December, according to AXN Asia MD Todd Miller. None of these movies has however been able to break Titanic’s record score of 8.2 (TAM data for nine main cities 4+) when the movie premiered on Star Movies on 31 December 1999.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
