Media agencies
Joyalukkas appoints Havas Media Network India as media AOR
Mumbai: Havas Media Network India, the specialised media arm of Havas India, has been appointed as the media AOR of the renowned jewellery chain, Joyalukkas. This collaboration marks an exciting chapter as Havas Media Network India takes charge of driving the media duties for Joyalukkas across all offline channels, encompassing TV, print, radio, cinema, and OOH. The account will be led by Havas Media India president – South Saurabh Jain from the agency’s Bengaluru office. The win came on the heels of a multi-agency pitch.
Joyalukkas, a trusted and celebrated jewellery brand from south India, has earned its reputation not only in India but also across the globe, including the UK, USA, Singapore, Malaysia, UAE, Qatar, Kuwait, KSA, Bahrain, and Oman. With a remarkable journey since its establishment in 1956, the brand has flourished with a vast chain of over 160 showrooms in 11 countries worldwide. Offering a captivating collection of exquisite creations in gold, diamonds, platinum, gemstones, and silver, Joyalukkas caters to a diverse customer base, with a wide range of price options.
As Joyalukkas looks to solidify its brand awareness and expand its offerings further throughout the country, Havas Media Network India emerged as the preferred partner to spearhead their media strategy. The agency’s expertise in the industry and its comprehensive understanding of the Indian market aligns perfectly with Joyalukkas’ vision for growth and brand dominance.
Commenting on the association, Joyalukkas Group CMD Joy Alukkas stated, “Joyalukkas has always been committed to delivering the finest jewellery and exceptional experiences to our customers. With Havas Media Network India’s remarkable track record and strategic insights, we are confident in their ability to amplify our brand presence and ensure that our message reaches our esteemed customers in the most relevant and relatable manner.”
Havas Media Network India CEO Mohit Joshi said, “Havas Media Network India and Joyalukkas are set to embark on a dynamic and transformative partnership, geared towards bringing Joyalukkas’ legacy of elegance and splendour to even greater heights in the ever-evolving market. Our team is fully committed to curating meaningful impact that resonate with their target audience and further strengthen Joyalukkas’ position as a leading jewellery brand in India and beyond.”
“Joyalukkas, with its legacy of trust and commitment to excellence, has consistently captured the hearts of jewellery connoisseurs worldwide. As the brand’s chosen media partner, we are excited to leverage our expertise in crafting innovative and engaging solutions via strategic insights, creative prowess, and data-driven approach that resonate with Joyalukkas’ diverse audience,” said Havas Media India MD Uday Mohan
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
