eNews
Josh Talks and Meta wrap up a successful election awareness initiative
Mumbai: In a transformative initiative to inspire and empower the youth, Josh Talks, in partnership with Meta, concluded a successful series of Citizens’ Townhalls across Bhopal, Jaipur, and Hyderabad. With a reach of approximately 1.3 million across social media platforms such as Facebook, and Instagram, the events successfully engaged citizens across five states, fostering civic awareness and encouraging active participation in the democratic process.
The Citizens’ Townhall aims to educate and empower youth on the importance of exercising their vote and the power and responsibility that comes upon each citizen, as part of being a democracy. It seeks to heighten voter awareness among diverse communities, particularly focusing on engaging first-time voters.
The series commenced in Bhopal, Madhya Pradesh, and continued to Jaipur, Rajasthan, culminating in Hyderabad, Telangana. The events featured esteemed bureaucrats, including Rituraj (IAS, 2015), CEO of Zilla Panchayat, Bhopal; Dr Snigdha Sharma, Principal of Government College, Jaipur; and Sarfaraz Ahmad (IAS, 2009), joint CEO of the office of chief electoral officer, Telangana.
The Citizens’ Townhall series not only provided a platform for open dialogue but also facilitated engaging interactions between students and prominent policymakers. The impactful sessions inspired students to exercise their right to vote, leading to interactive Q&A sessions that enriched the democratic discourse.
In conjunction with the Citizens’ Townhall series, a comprehensive social campaign spanning five states — Mizoram, Chhattisgarh, Madhya Pradesh, Rajasthan, and Telangana — was executed with the primary goal of encouraging citizens to exercise their right to vote. As part of this initiative, unique stories of citizens emerged, shining a spotlight on individuals actively working to empower citizens and ensure their exercise of fundamental rights. The social campaign, through its strategic outreach, aimed to instil a sense of civic responsibility and educate citizens about the significance of their participation in shaping the collective future.
The series emphasised the symbiotic relationship between informed citizens and a robust democracy, demonstrating the power of engagement and dialogue in shaping the perspectives of the younger generation. As Josh Talks and Meta continue their mission of building an informed electorate, the success of the Citizens’ Townhall series stands as a milestone in their collective commitment to fostering active participants in the democratic process.
Josh Talks CEO Supriya Paul expressed her delight at the success of the Citizens’ Townhall series saying, “Engaging nearly 900 students and reaching 1.3 million citizens across 5 states is a testament to the impact of our initiative. This success reinforces Josh Talks’ unwavering commitment to creating a lasting impact on society by developing responsible citizens and empowering youth to make a difference—the core values of Josh Talks.”
As part of the initiative, Josh Talks has also identified unique stories of citizens who are working to empower other marginalised groups to exercise their fundamental rights.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
