iWorld
Joel Kinnaman discusses his character and Nicholas Cage in ‘Sympathy for the Devil’
Mumbai: This devil is definitely not in disguise! Sympathy for the Devil is all set to make its digital premiere exclusively on Lionsgate Play in India on 29 September. Bringing Nicolas Cage and Joel Kinnaman in brand new avatars, the film follows an innocent taxi ride, taking an unexpected turn when the passenger holds the driver at gunpoint. A serious case of ‘there’s always more than meets the eye’, this thriller uncovers the characters’ secrets in a mind-boggling chain of events. With Nick Cage and Joel Kinnaman at their emphatic best, Sympathy for the Devil is directed by Yuval Adler and will leave you wanting more.
Talking about the film, Joel Kinneman said, “Sympathy for the Devil is the psychological cat-and-mouse game between the driver and the passenger. I play the driver, Nicolas Cage plays the passenger. The Passenger has a lot of anger built up. He’s out to get the driver but we don’t really know why and we don’t know what’s going on but he kidnaps him in the beginning of the film and over the course of the film we get to watch this game unspool. It’s almost like a cinematic theater play because it’s me and him throughout the whole journey.”
Continuing about his experience, he said, “I’ve done a lot of theater and of course, you’re on stage for hours sometimes and there’s like a concentration that builds between you and there’s this logic that performers understand. And to get to do that with Nick Cage was a career highlight.”
Stay tuned for the thrill of a lifetime with Sympathy For The Devil streaming exclusively on Lionsgate Play this 29 September.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
