iWorld
JioPhone Next smartphone to hit shelves this Diwali
Mumbai: Jio and Google have announced that the JioPhone Next smartphone will be available in stores from Diwali. The JioPhone Next will be the most affordable smartphone in the world with an entry price of Rs 1,999.
The smartphone will be made available across the country at Reliance Retail’s extensive network of JioMart Digital retail locations. The network of 30,000 retail partners will provide the JioPhone Next with a paperless digital financing option.
“I am delighted that Google and Jio teams have succeeded in bringing this breakthrough device to Indian consumers in time for the festival season, in spite of the current global supply chain challenges caused by the Covid pandemic,” said Reliance Industries chairman and managing director Mukesh D Ambani. “I have always been a firm believer in the power of the digital revolution to enrich, enable and empower the lives of 1.35 billion Indians. We have done it in the past with connectivity. Now we are enabling it again with a smartphone device.”
He added, “I heartily congratulate Sundar Pichai and his team at Google, and everyone in Jio who partnered for offering this wonderful Diwali Gift to our countrymen.”
The JioPhone Next runs on Pragati OS, an optimised version of Android developed by Google and Jio to address the unique needs of millions of smartphone users across the country. It is powered by a Qualcomm processor and has embedded voice-first features that will enable Indians to consume content and navigate the phone in their language of choice. The smartphone will have access to millions of apps via the Google Play Store.
“The JioPhone Next is an affordable smartphone designed for India, inspired by the belief that everyone in India should benefit from the opportunities the internet creates,” said Alphabet Inc and Google chief executive officer Sundar Pichai. “To build it, our teams had to work together to solve complex engineering and design challenges, and I am excited to see how millions of people will use these devices to better their lives and communities.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
