iWorld
JioCinema Premium Bigg Boss OTT makes a grand return for Season 3 with host Anil Kapoor
Mumbai: Revolutionizing premium entertainment experiences for every Indian household, JioCinema Premium is poised to delight its subscribers with India’s most-awaited digital reality phenomenon Bigg Boss OTT Season 3. Premiering on 21st June, the new season with the new host Anil Kapoor promises breakthrough interactive features, with the 24-hour live channel, delivering an immersive OTT experience. Bigg Boss OTT Season 3 is produced by EndemolShine India (part of the Banijay Group).
Anchored on the popularity of the show, a diverse set of brands have joined as sponsors for JioCinema Premium’s Bigg Boss OTT. Bigg Boss OTT 3 is co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; with many more identifying opportunities to integrate.
With the proposition of making the season ‘Khaas’, Bigg Boss OTT 3 is set to empower its fans with breakthrough interactive features such as audience takeovers, where viewers can influence decisions in the house; quizzes in Hype mode, to drive user interactivity through comments, polls, and predictions; Meme The Moment, allowing users to create memes from the live stream; Jeeto Dhan Dhana Dhan contest that will engage viewers with questions about the show, and offering exciting prizes. In addition to the 24-hour live feed, JioCinema Premium subscribers will also get access to exclusive cuts, round-the-clock content drops, LIVE Shots, BB Quicks, and more. Committed to driving innovations, Bigg Boss OTT 3 will offer unparalleled opportunities for brands and advertisers, setting new benchmarks with audience engagement.
Speaking about the new season, Viacom18, president – general entertainment, Alok Jain, , said, “Over the years, Bigg Boss OTT has witnessed exponential growth, solidifying its position as one of India’s most popular reality entertainment shows. With Anil Kapoor as the host of Bigg Boss OTT 3, we aim to deliver unmatched value to our stakeholders – viewers, advertisers, and content creators. This season’s increased interactivity will amplify engagement and excitement, broadening our reach, taking the show to extraordinary new levels and offering viewers an unprecedented front-row experience of over-the-top entertainment.”
Speaking on bolstering JioCinema Premium’s offering, JioCinema, Business Head, Ferzad Palia, said, “With Bigg Boss OTT 3 we expand our JioCinema Premium offering into the highly consumed Reality genre. In addition to Hollywood, Original Series, Movies, Kids, Anime & TV, our rapidly growing base of members will now witness one of the biggest digital entertainment shows, with a brand-new experience. We’re certain that this season will be a whole new level of entertainment.”
Banijay Asia & EndemolShine India, founder & group CEO, Deepak Dhar, said, “Bigg Boss has been a flagship show for us, constantly innovating and setting new benchmarks in entertainment year after year. With this season of Bigg Boss OTT, we are taking it a notch higher for our audiences. We are excited to have Anil Kapoor as the host this season and cannot wait to see how his charisma, energy, and connection with audiences brings a fresh dynamism to the show. Viewers can expect an electrifying season this year with an exciting theme, new twists & high-voltage drama.”
Anil Kapoor expressed his excitement, “If you think you’ve seen it all in Bigg Boss, think again! I’m pulling out all the stops this season to bring you the most epic, the most masaaledar season of Bigg Boss yet! Amidst all the brewing suspense around this new season, all I ask of the fans is that they forget everything they think they know about Bigg Boss OTT, kyunki ‘Ab Sab Badlega’. The audience should expect the unexpected from their two evergreen and ever-surprising game masters, Bigg Boss & Anil Kapoor.”
Speaking on the association, GUILTFREE Industries Ltd, vice president – Marketing, Yogesh Tewari, said, “At Too Yumm! we have always looked out for partnerships that showcase our versatile product portfolio and Masaledaar offerings. Bigg Boss OTT aligns perfectly with our brand’s dynamic image, allowing us to connect with its ever-growing and enthusiastic audience base, which aligns with our target audience too. Our continued partnership with Bigg Boss OTT reaffirms our shared success, and we’re excited to collaborate again this season. We are confident that the show’s captivating appeal will further boost our brand awareness and recall.”
A spokesperson from Siggnature Finest Silver Elaichi said, “Reality entertainment has tremendous consumption and engagement, and Bigg Boss OTT is a clear category leader. By partnering with India’s biggest entertainment phenomenon, our objective is to enhance brand visibility, deepen engagement, thus scaling our brand to greater heights.”
Speaking about the association, OPPO India, Product Marketing Head, Karan Dua, said, “We are delighted to partner with Bigg Boss OTT Season 3 as the “powered-by” sponsor. This partnership is something that we’ve been looking forward to while launching the OPPO F27 ProPlus 5G, as we both as OPPO and Bigg Boss OTT talk to a consumer that’s daring and living life on the edge. We are excited to bring innovative and interactive engagement to millions of Bigg Boss fans, which we believe will not only elevate the viewing experience for fans but also reinforce OPPO’s commitment to delivering excellence in product innovation and entertainment.”
Unicharm India, Vice President – Marketing, Toshiyuki Nakamura, added, “Bigg Boss OTT is not just a show; it is a cultural phenomenon that captivates audiences with its high intensity action and entertainment. We, at Unicharm & Sofy, are delighted to associate with Bigg Boss OTT Season 3, as it is the perfect fit for reaching out to our Core TG – The GenZ and empower them to be confident and fearless. We look forward to leveraging this partnership to not only strengthen our brand presence but also to foster meaningful connections with the viewers.”
With unprecedented viewership and engagement, the second season of India’s biggest digital reality phenomenon, Bigg Boss OTT Season 2 shattered records, setting new benchmarks for digital entertainment in India and across the globe. The season garnered an astounding 30 billion+ watch time minutes, drawing in over 100 million viewers. Moreover, the universal appeal of the last season captivated advertisers and brands from across various categories, garnering interactive engagement of over 55 million.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
