iWorld
Jio, Reliance Retail offer freebies with iPhone7, 7+
MUMBAI: Even before the iPhone7 became available in retail stores, Apple had announced that the flood of pre-orders had resulted it being sold out in the US. The Cupertino – hqed company is pulling out all the stops to ensure that its debut in India generates as much of good news. And it’s tie ups with the Mukesh Ambai owned Reliance Retail and Jio are steps in that direction.
Buyers of a new iPhone7 and iPhone7 Plus, are being offered Rs 1,499 worth Jio Digital Life services complimentary for 12 months from 1 January 2017. This includes unlimited local, STD and national roaming voice, unlimited text, 20 GB of 4G Data, 40 GB of WiFi Data and Unlimited Night 4G Data, unlimited subscription to premium Jio Applications. The offer is valid in Delhi NCR, Mumbai, Ahmedabad and Bengaluru only.
And it has also been extended to new purchases of older iPhone models such as the 6s, 6s+, 6, 6+, 5SE across all Reliance Digital stores and select Apple Premium Resellers (APR) and Apple Authorized Resellers (AAR).
Plus of course, they are entitled to the three months of free data, voice and app services until 31 December 2016. Making it a total of 15 months of freebies if they buy one of the above iPhone models now.
“Today’s announcement brings together India’s best premium 4G network with the incredible iPhone experience,” said Jio president Mathew Oommen. “Jio is India’s 4G-only network, providing high-speed internet across India. The true power of iPhones can now be experienced by all Indian iPhone users on the Jio network.”
Reliance Retail is offering users the convenience of pre-ordering the iPhone models online and having them delivered, installed and activated with Jio services in their homes.
“It’s a great initiative by Apple, Jio and Reliance Retail,” says a marketing consultant. “It should lead to volume uptakes. However, With Jio’s calls now getting connected with other mobile telcos easier than before, one will have to wait and watch whether it can provide consistent service in both data speeds and in voice.”
Jio is currently under challenge from other mobile providers like Airtel, Vodafone and Idea who have also shaved their 4G wireless broadband prices, in line with it playing the volume and price warrior game.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
