Broadband
Jio maintains lead in wired broadband subscriber addition
KOLKATA: The growth of home broadband users in India continues as it gains 3.8 lakh (0.38 million) subscribers in January 2021 to reach a base of 22.67 million. Among the top players, Mukesh Ambani-led Jio has maintained its lead in subscriber addition with 1.8 lakh new users, according to telecom subscription data published by the Telecom Regulatory Authority of India (TRAI).
Currently, Jio has 2.25 million subscribers overall, narrowing the gap with rival Airtel. Considerably, Jio recently launched seven tariff plans for micro, small, medium enterprises (MSMEs). Its new tariff plans can address 15-20 million customer base among 50 million underserved small enterprises, the Bank of America (BofA) said earlier.
Airtel has also expanded its subscriber base adding 90,000 (0.09 million) subscribers in the month to reach 2.90 million base. “Home broadband category is at the cusp in terms of growth. Ever since the Covid2019 crisis and growth of work from home, study from home, there has been an explosion of home broadband. The increased penetration of streaming services has also resulted in acceleration of home broadband,” Bharti Airtel India and South Asia MD & CEO Gopal Vittal said in an earnings discussion.
State-run BSNL has again lost subscribers, down to 7.69 million subscribers. Two other leading private players – Atria Convergence Limited (ACT) and Hathway – have also gained 20,000 and 10,000 new subscribers respectively.
The wired broadband segment saw adequate growth in 2020 by adding 31.5 lakh new subscribers to reach an overall 22.29 million subscribers in December 2020.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
