Broadband
Jio Gigafiber tops Netflix report on best internet speeds
MUMBAI: Reliance Jio Gigafiber has topped the list of internet service providers (ISPs) with the highest speed, according to a report by Netflix. In the month of February, it had a speed of 3.61 mbps beating rivals Airtel, Spectranet and 7 Star Digital.
Since its launch in September 2018, Jio has consistently maintained its pole position in the chart giving speeds above 3.41 mbps. The report is released by Netflix to show which provider can give the best viewing experience for its videos.
After Jio, 7 Star Digital gave a speed of 3.43 mbps, Spectranet with 3.34 mbps and Airtel with 3.29 mbps. Some of the other bigger players such as Hathway, ACT Fibernet, MTNL and BSNL were ranked lower in the list.
The company is leaving no stone unturned to ensure it dominates the internet space. Last week, it was reported that Reliance Jio is testing a Triple Play Plan for its fibre to the home (FTTH) service, Jio GigaFiber. The plan will enable users to access Jio GigaFiber, Jio Home TV and Jio Apps in a single pack. The plan will offer 100GB of high-speed data, unlimited voice calling, Jio Home TV subscription along with access to Jio’s portfolio of app. It will be valid for 28 days.
Mukesh Ambani-led Jio announced its high speed fixed line broadband services for retail customers last year. During the formal announcement, it was announced that Jio Giga Fibre would come with a Jio Giga TV set top box offering more than 600 TV channels as well as over 1000 movies with enabled voice command feature for TV.
Along with that, an interesting feature of video calling through TV was also highlighted. Users can call every other TV connected through Jio Gigafibre. For smooth rollout of the service, the company also acquired majority stakes in multi system operators such as Hathway and DEN Networks.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
