Broadband
Jio Fibre rolls out in Mumbai; Airtel FTTH, ACT to match pace
MUMBAI: The rollout of Reliance Jio fibre has begun. Jio has started laying Jio Fibre in Mumbai. It will soon help provide a speed of up to 100mbps. People living in several buildings in Mumbai would be able to subscribe to the service.
Jio however is not the only company that upping its FTTH game. Most of the major internet service providers as well as startups such as ACT are offering new FTTH plans in select areas. Airtel too is planning to expand its FTTH services. Late last year, Airtel used ‘V Fibre’ technology to start FTTH service in Chennai, assuring 100mbps speed to subscribers and also offered three months of free service, India Today reported.
The wireless 4G services of Jio are happening. A part of its upcoming plans is soon to come Fibre To The Home (FTTH) service. In November 2016, the company had stated that it would soon plan to “disrupt” the broadband market. Reliance already has an extensive backbone of the fibre network across the length and breadth of India.
Jio has established up Jio Fibre connectivity inside a number of buildings and people are already using it. For the first three months, the service is reportedly free. Although Jio had earlier planned to deliver speeds of up to 1 GBPs with its FTTH service; however users are receiving a speed between 70mbps and 100mbps. Jio may prepare to ramp up speed in a few days.
In November, Reliance had stated that it planned to bundle fast broadband service with multimedia services. Jio Fibre is being offered for free; however there would be a one-time charge of Rs 4500 for the router that it is installing in user homes.
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Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
