iWorld
Jio AirFiber set to be unveiled in September
Mumbai: Reliance Industries chairman Mukesh Ambani revealed in a virtual annual general meeting that Jio will launch Jio AirFiber, its fixed wireless access offering on 19 September. Jio, which has 50 million 5G users, shall have a pan- India coverage by December 2023. It will also be among the first globally to put 6G competencies in place, as per media reports.
The launch of Jio AirFiber comes on the heels of its rival, Bharti Airtel launching its own device commercially, and is anticipated to swell the former’s addressable market to over 200 million high-paying homes and premises, over the next three years.
Mukesh also brought out that “providing last-mile connectivity is a painstaking process in most parts of our country,” and that’s where the fixed-wireless broadband offering, Jio AirFiber, would play a role. Additionally, he pointed out that Jio has more than 450 million subscribers, say reports.
As of now, the pricing of the new offering is under wraps. The new service is expected help the telco multiply its connected premises to 1,50,000 connections per day, which is a 10-fold growth from 15,000 premises a day that optical fibre would allow.
Mukesh also underlined the in-house developed Jio 5G stack which possesses features like standalone 5G architecture, network slicing, carrier aggregation, and AI/ML capabilities.
Jio’s 5G customer has reached 50 million since the October 2022 launch, and Jio 5G is already present in over 96 per cent of the census towns of the country.
Reliance Jio chairman Akash Ambani also spoke about the telco building a ‘transformative platform’ which will alter the way Indian enterprises, small businesses, and tech start-ups work with the digital world.
He also announced the Jio True5G Developer Platform – a comprehensive platform combining the 5G network, edge computing, and a spectrum of applications and services.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
