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Jetsynthesys’ Global Music Junction & Warner Music India announce strategic partnership with Artium Academy
Mumbai: Online music education platform Artium Academy has entered into a strategic partnership with JetSynthesys’ digital entertainment subsidiary Global Music Junction and Warner Music India.
This collaboration will help these entities to identify, nurture and scale aspiring talents at the academy, helping put them on the national and global map while collectively building on content-creation, artist management, revenue generation, digital monetisation, branding and sponsorships.
Artium Academy, co-founded by Ashish Joshi, Vivek Raicha and Nithya Sudhir, boasts a panel of maestros including Sonu Nigam, KS Chithra, Shubha Mudgal, Ananth Vaidyanathan, Aruna Sairam, Louis Banks and Raju Singh, has worked towards its core objective of offering training to aspiring singers, composers and instrumentalists to enable them to reach their full potential and eventually step into the spotlight both in India and globally. Global Music Junction, along with Warner Music India, will work towards taking these performers on to their next level of growth, supporting their livelihood and creating music IPs and high-class content. Together, they will also identify avenues of revenue generation, digital monetization, branding and sponsorships.
JetSynthesys founder and CEO Rajan Navani said, “In a bid to fuel the growth of digital entertainment further in India, Global Music Junction and Warner Music India have joined forces with Artium Academy to take another step towards putting Indian talent on the global map. While Global Music Junction and Artium Academy will work towards scaling the talents on the platform, along with identifying and nurturing them for the future, Warner Music India will work on the global repertoire of these talented budding artists, giving their exposure an international leg. Together, our eventual goal is to work towards creating more global musical maestros from our country.”
JetSynthesys is known for its global publishing partnerships with the likes of cricket legend Sachin Tendulkar, Bollywood star Salman Khan, heavyweight Floyd Mayweather, and brands like WWE, Square Enix, and Warner Music Group (WMG).
“Artium Academy offers a world-class faculty and state-of-the-art facilities to train students through personalised performance-based music learning, be it in the space of vocals, compositions or instruments. We are excited to tie-up with veterans in the digital entertainment and talent management space that will further help us scale our platform to the next level,” said Artium Academy founder and CEO Ashish Joshi.
Artium Academy aims to make learning music fun and accessible to people of all ages through modules that are designed by industry maestros and taught at a 1:1 ratio by Artium-certified teachers. The four courses offered at the Academy are vocals, strings, keyboard and percussion.
“Music is instrumental in the Indian entertainment industry, and we have seen a rising interest among aspiring performers to learn the nuances professionally. We aim to tap into that potential through this association and amplify the reach across audience groups. We also want to ensure that on-boarded talents get world-class support to fulfil their dreams and be the stars of tomorrow,” said Global Music Junction CEO Rajkumar Singh.
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Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
