News Broadcasting
Jeeva Asianet Awards on 7 March in Cochin
MUMBAI: It’s awards time yet again and this time it comes from down South. In its fifth year now, the Jeeva Asianet Awards 2004 are scheduled to take place on 7 March in Cochin.
One of Kerela’s biggest ever film awards, the Asianet Awards honour the best of Malayalam cinema where winners are decided entirely by popular polls. The ads for the same have started appearing in major dailies like The Times of India in the northern parts of the country and The Hindu and The Indian Express in the South.
Says Asianet CEO Mohan Nair, “The Jeeva Asianet awards are the only awards that offer the highest amount of prize money to the winners. There are around 45 Malyalam movies in the competition for the Best Movie award. There is also a Lifetime Achievement award which will be awarded to someone who has been held in high esteem in the industry.”
The Best Film will get a prize of Rs 1,25,000; Best Director – Rs 75,000; Best Actor/Actress – Rs 50,000 each and winners of all other categories will get a cash prize of Rs 25,000 along with citations and trophies.
Adds Nair, “We have signed up with the Malayalam Cine Artists Association (AMMA) in Kerela and they will be providing us with artists for the awards. Popular Malayam artists will be performing at the awards this year.”
The winners of the awards in the various categories will be selected by an independent jury based on the nominations received from the Asianet viewers and general public. The nomination forms which have appeared in newspapers should be filled and sent to the Asianet office before 9 February. “Special efforts have been made by the committee so that there are no chances of the awards being rigged,” says Nair.
The awards will be aired on Asianet a week after they take place. Says Nair, “The Asianet awards have always garnered good TRP ratings for us for the five years and we expect the same this time round too.”
For the past few years, the Asianet Awards have been associated with brands like Johnson & Johnson and Lux. This time round it has been associated with Jeeva – The complete ayurvedic soap. Brands like Anchor White toothpaste and Anchor Roma switches are also associated with the awards this year.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
