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Jeep India & Publicis Media launch show ‘Jeep Bollywood Trails’
MUMBAI: Jeep India & Publicis Media in a partnership today announced the launch of a television show Jeep Bollywood Trails, which will be aired on AXN, Max HD and will stream on Sony Liv starting 25 January 2020.
Jeep Bollywood Trails is a travelogue, redefining India through Bollywood lens covering the famous locations & landscapes. The show features eminent Bollywood directors who narrate their stories through these locations & elaborate on what makes these spots iconic.
The show also positions the legendary JeepSUV as the ultimate travel-machine, cruising effortlessly through the rugged hinterlands to reach bookmarked Bollywood locations. The show is powered up by Publicis Media’s Content Practice which executed the project end-to-end.
Every place tells a story. The show features a stellar list of film-makers such as Imtiaz Ali, Rohit Shetty, Raju Hirani, Nitesh Tiwari among others who relive the film experiences of the past, encapsulating their fondness for a particular location. The format is a richly-packed travelogue –featuring an eclectic mix of culture, lifestyle, music & adventure.
Jeep India head of marketing & PR Rahul Pansare said, “Brand Jeep believes in taking the road less travelled and has explored innovative ideas to create enriching & evocative brand experiences. Jeep Bollywood Trails is a breakthrough, an incredibly exciting concept that channelizes the sheer firepower, passion & energy of the brand Jeep. It is the ultimate Bollywood journey with Jeep, which allows every viewer to relive the passion and adventure that stars experience across the myriad rich and vibrant filming locales. We thank Publicis Media & AXN for their efforts & contribution on this first-of-its-kind television property.”
Starcom India CEO Rathi Gangappa said, “We are delighted to be at the forefront of this innovative & exciting property for Jeep. The Starcom HX approach is about human connections—experiences that people love and actions that brands need. Jeep Bollywood Trails is a big step in the same direction. The show is sure to be a resounding success among viewers, amplifying viral conversations & brand messaging and increasing the overall followership and popularity of the Jeep.”
Publicis Media India content lead Urvashi Khanna said, “Jeep Bollywood Trails, in terms of creative execution & production quality surpasses the best travel & exploration shows. The show goes beyond brand integration, it’s a creative rendition of the brand pillars- adventure, freedom, passion, and authenticity. AXN was an obvious choice as the show fits the channel’s philosophy really well. We are looking at 360- degree brand promotion; the ideas are really innovative and first of its kind, to maximize the buzz around the show.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
