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Jayaraman to head Zee’s distribution and placement business
MUMBAI: Former Hathway Cable & Datacom managing director and CEO K Jayaraman is joining Zee Group as head of distribution and placement business. He will also guide and anchor all such roles across the businesses of the Zee group which requires his specialisation.
Designated as president, Jayaraman will take over his new role from 12 March and will report directly to Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka.
He can also advise and guide the directors on the board of Media Pro to maximise the revenue for the distribution company. Media Po is a joint venture between Star Den and Zee Turner.
“He will be responsible to the promoters of the group in updating and providing necessary heads up on various issues of the domain. He will hold hand and provide all kind of support to the CEO of Siticable business, without getting involved on day to day affairs of the business,” Goenka wrote in an internal note.
Deepti Verma, who has been leading the initiatives so far, will report to Jayaraman.
A Chartered Accountant and with more than 15 years experience in the media distribution industry, Jayaram had resigned from Hathway after Jagdish Kumar took over as MD and CEO of the company. Jayaraman was made vice chairman of Hathway, a post he did not accept.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
