iWorld
Jatt and Juliet 3 to stream on ZEE5 Global add-ons from 19 September
Mumbai: ZEE5 Global will bring fans the highly anticipated sequel in the Jatt and Juliet series. Jatt and Juliet 3 will stream exclusively on the ZEE5 Global add-ons platform Chaupal starting September 19. The characters Pooja and Fateh return, played again by Diljit Dosanjh and Neeru Bajwa. This installment promises to engage audiences with its storyline and performances.
Building on its predecessors’ success, ‘Jatt and Juliet 3’ has already made waves at the box office, solidifying its status as a blockbuster hit. The film’s strong performance underscores the enduring love and excitement for the Jatt and Juliet franchise among fans worldwide.
This time around, the duo’s adventures take them to London, where they are tasked with catching a con artist named Daisy, played by the talented Jasmin Bajwa. As they navigate through the chaotic and humorous twists of their mission, viewers can expect a whirlwind of laughter, love, and unforgettable moments. The film also features comedic powerhouses like Jaswinder Bhalla, Rana Ranbir, and B.N. Sharma, ensuring that every scene delivers the humor that fans have come to expect from the series. Under the direction of Jagdeep Sidhu, known for his masterful storytelling and attention to detail, Jatt and Juliet 3 stays true to the spirit of the franchise while introducing fresh elements that keep the narrative lively and engaging. Sidhu’s vision not only meets fans’ high expectations but exceeds them, making this sequel another memorable chapter in the beloved series.
Notably, this is the first 100-crore film for Diljit Dosanjh and Neeru Bajwa as a duo, further proving the unmatched popularity of their on-screen chemistry. Packed with humor, heartwarming moments, and the perfect blend of romance and comedy, Jatt and Juliet 3 promises to be one of the funniest films in the franchise.
ZEE5 Global chief business officer Archana Anand expressed, “We are excited to announce the addition of ‘Jatt and Juliet 3’ on ZEE5 Global Add-Ons platform Chaupal. With this film, we’re not only adding a major blockbuster to our lineup but also celebrating the international impact of Punjabi cinema. The powerful collaboration between Diljit Dosanjh and Neeru Bajwa, has led to the film becoming India’s highest-grossing Punjabi movie ever. The standard of Punjabi content and the best of regional cinema is now available for all our users in the US and we are confident that viewers will enjoy this film.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
