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JainHITS signs Ingram Micro as logistics partner
BENGALURU: Headend in the sky (HITS) service provider JainHITS has got another aspect of its business piece in place. It has forged a strategic alliance with marketing and logistics company Ingram Micro which has come on board as its logistics partner.
“Our goal is to reach and partner 60,000 cable operators and help them not only survive but also maintain their entrepreneurial business and grow further. In the first year, JainHITS will do transactions across India with 2000 local cable operators. JainHITS believes that 20 per cent of this would turn to be the market for broadband and 10 per cent for Cloud Broadband, Gaming etc,” says JainHITS managing director Ankur Jain. “Ingram Micro is one of the leaders in providing Logistics Solutions on pan India basis. Through this partnership, Ingram Micro will provide an effective and efficient solution to JainHITS to reach a large number of cable operators across India.”
“We are proud to be chosen by JainHITS as logistics partner. The partnership will enable JainHITS to leverage our pan India network” says Ingram Micro senior director – mobility business Atul Gaur.” We provide a very strong value bridge between customers and vendors, bringing the latest products and services to market in least possible time. For JainHITS, we will ensure quick delivery of products to the customers.”
JainHITS has promised to offer broadband, connected homes, multi-screen, and other value added services along with some innovative consumer products such as cloud broadband, hybrid broadband TV (HBB TV) etc, besides offering digital Cable TV which can carry up to 1000 TV channels.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
