e-commerce
Jabong partners with Humpty Sharma ki Dulhania
MUMBAI: Jabong, partners with the new upbeat movie by Karan Johar under Dharma Production – Humpty Sharma Ki Dulhania. A part of the tie-up, Jabong will unveil an exclusive collection defining the new age fashion exuding elan, a range inspired by the movie and the looks of the lead star cast – Bollywood’s new heartthrobs – Varun Dhawan playing Humpty Sharma and Alia Bhatt playing Kavya Pratap at Crown Plaza, Okhla in Delhi.
Jabong founder and managing director Praveen Sinha said, “We are highly elated to launch this stylish and chic Humpty Sharma Ki Dulhania collection on Jabong. We are only growing strength to strength in the e-commerce sector, and this collaboration exemplifies the stature we hold in the market. When such magnum opus brand names show an inclination in getting associated with us, it exudes nothing, but power of e commerce and Jabong. The fashion industry draws heavily from Bollywood; we at Jabong cater to such eclectic needs of people. From international apparel honchos to the classic Bollywood fashion parade, Jabong.com now has everything under one roof.”
Dharma Productions marketing head Siddharth Kadam said, “Movies and shopping are the two experiences people of India not only enjoy but also celebrate. Witnessing the boom in online retail, such associations are going to become more popular with a Bollywood style collection inspired by the movies. There is a huge market of young, fashionable buyers wanting to dress like film stars. We are happy to partner with Jabong for our film Humpty Sharma ki Dhulhania.”
Bottomline Media managing director Tanaaz Bhatia said, “Our association with Jabong.com goes far back and it has been a wonderful experience to work with them. We believe the Humpty Sharma collection will create a new trend amongst the youth especially after the movie is proving to be a hit already! We look forward to create many such associations with Jabong.com and our upcoming films.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
