Music and Youth
ITV Network readies Punjabi music channel
MUMBAI: All the Punjabi music lovers have a new destination to groove to the bhangra. ITV Network is launching a new music channel P Tunes.
A source close to the development confirmed the news and revealed that the channel will be launched next month. “There will be two channels, HD which will be a paid channel and SD will be a free-to-air channel,” said the source.
Considering the Punjabi space not as crowded as the other markets, 9X Tashan, MH1 and PTC music channels only being the three players in the space, ITV Network will be the fourth entrant and the first to launch in HD. “The Punjabi music channels’ space is growing exponentially and it is the fastest growing music genre other than Hindi, so it’s quite logical to enter the Punjabi music genre,” he added.
The source also disclosed that they have not yet opened up the inventory slots. “We have not even opened up the inventories; the commercial advertisements will go on air after the first twelve-week period.”
The network has started the test transmission service from GSAT 17 satellite at 93.0 degree east. The channel will play Punjabi albums and Hindi movie songs.
According to FICCI Frames report 2018, the regional music continues to grow. The music industry is split in three streams: Hindi genre, which accounts for 60 per cent of the consumption, and international and regional genres constitute 20 per cent each. As far as the consumption of music is concerned, 93 per cent of people were reported using mobile devices for music consumption in 2017, a rise from 85 per cent in 2016. Falling data rates, coupled with growth in streaming music options are further expected to boost the digital music industry.
Will a music channel, that too a regional one, be able to sustain itself against the smartphone?
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Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
