Music and Youth
iTunes reaches 14 per cent of active net users in the US
MUMBAI: Nielsen//NetRatings, which deals with Internet media and market research, has announced that traffic in the US to Apple’s iTunes Web site and the use of the iTunes application has skyrocketed by 241 per cent over the past year, from 6.1 million unique visitors in December 2004 to 20.7 million in December 2005, reaching nearly 14 per cent of the active Internet population
Teens are disproportionately represented among iTunes users. 12 to 17 year olds are nearly twice as likely to visit the iTunes web site and use the application as the average Internet user. iTunes users are also more likely to be male. The site’s traffic is 54 per cent male and 46 per cent female.
Nielsen//NetRatings director of media analytics Jon Gibs says, “The rapid growth of iTunes is an important phenomenon in the online media marketplace. Consumers have clearly indicated that they are eager to control their own music libraries, one song at a time”.
iTunes users form a distinct target audience with identifiable brand preferences. Their favourite car make is Volkswagen, which they are 2.2 times more likely to own than the average Internet user. Other popular car makers among the group include Audi and Subaru. In terms of beverages, their alcohol of choice is hard cider, followed by imported and domestic beer.
iTunes users also have decided media preferences. Among magazines, they are 3.3 times more likely than average to read Wired, 2.6 times more likely to read Rolling Stone and 2.5 times more likely to read FHM.
When watching television, they flock to the Cartoon Network at 1.4 times the average rate, and to HBO and BBC America at 1.3 and 1.2 times the average rate, respectively.
Gibs adds, “As networks begin to decide what types of programmes to either produce or distribute through iTunes video, they should match the TV audiences’ offline purchase and media consumption behaviour with that of the iTunes users to maximise the success of video downloads”.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
