Broadband
It’s official! JioGigaFiber is Mukesh Ambani’s next big bet
MUMBAI: Mukesh Ambani’s Reliance Industries Ltd today announced what the country had been talking about in hushed tones till now: high speed fixed lined broadband services for retail customers. It’s called JioGigaFiber and initial target is 1,100 cities. The regisrations for the same will be open from 15 August on the official Jio website and the app.
“India ranks low in fixed broadband. The company has already invested more than 250 million dollars in the industry. We will now extend the service 1,100 cities to offer the most advanced fibre-based broadband services. This will mean a faster internet experience. A virtual reality experience for all citizens where you can control switches in your house from outside as well. This will redefine 24*7 emergency help for all homes across India. We are calling this the JioGigaFiber,” Ambani said while addressing the shareholders earlier in the day.
An updated version of Jio phone, called JioPhone 2, was also launched with added applications and functionality.
Isha Ambani said, “We are getting the three most popular apps, Facebook, Youtube and Whatsapp on the JioPhone. JioPhone can send Whatsapp messages to other JioPhone users and other android and IOS users.”
Jio fixed line broadband service would come directly to customer homes, unlike in most cases where the fiber reaches only until the building and the last few meters of end connectivity is done using the traditional cable that drastically reduces the speed and user experience due to patches and inferior cable qualities of such patch up.
Keep tuned in for more updates.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
