News Broadcasting
Its all about being in synch; etc adorns a new avatar
MUMBAI: etc’s got a makeover done. Adopting the philosophy of change being the only constant and permanent force, the music channel went shopping to adorn a fresh face with a lot of zing.
The outcome of that was one, a brand new channel ID. Two, more Bollywood centric and three more contemporary to films and music. Another key change that the channel has incorporated are new Bill Boards. Star Giraftaar, Once More and Pop Ki Aandhi have all been propped up with new and trendy designer labels, the channel claims.
Besides the labels of various shows ETC has also added a fresh show Guest Appearance to the channel’s kitty. One feature that the channel claims is that it has kept their power packed programming blend of film and music intact.
According to the company release, Tam data states that the average of six months period (25/1/2004 to 26/6/2004, All India Market, 15 minutes + and age 4+) Channel Share of ETC music is 28 per cent, MTV is 23 per cent, Channel [V] is 15 per cent, B4U is 8 per cent, CMM is 5 per cent, and Zee Music is 21 per cent. Hence showing that ETC reigned supreme during this period.
Amongst the 15 to 34 years SEC ABC (27/06/2004 to 3/07/2004) ETC says Tam data states that the channel led with a market share of 35 per cent while competition, that is MTV was 22 per cent, Channel [V] was 17 per cent, B4U was 8 per cent, CMM was 2 per cent and Zee Music was 16 per cent.
Commenting on these changes and innovations ETC Networks CEO Jagjit Singh Kohli says, “We have brought in this change for a fresher, slicker and smarter look. New channel promo is certainly more vocal of its content and focus. New packaging is something that the viewers can relate still better with etc and its programmes. This is in synch with our commitment to Hindi films and music.”
News Broadcasting
UDF poised to return to power in Kerala, says Manorama-CVoter survey
Massive opinion poll projects shift in Kerala politics ahead of 2026 Assembly elections.
MUMBAI: The winds of change appear to be blowing through Kerala’s political landscape and this time, they seem to favour the United Democratic Front. A comprehensive mega opinion survey conducted by Manorama News in partnership with CVoter projects a potential comeback for the UDF in the upcoming Kerala Legislative Assembly Elections 2026. The survey, covering all 140 constituencies with a massive sample size of nearly 90,000 respondents, predicts the UDF could win between 69 and 81 seats.
The ruling Left Democratic Front (LDF) is expected to secure 57 to 69 seats, a significant drop from the 99 seats it won in the 2021 elections. This would mean the LDF losing 30 to 42 of its sitting seats. Meanwhile, the National Democratic Alliance (NDA), which drew a blank in 2021, is projected to open its account with 1 to 5 seats.
Region-wise, the UDF is expected to make strong gains in Malabar, winning 25 to 34 out of 48 seats, and in Central Kerala, where it could bag 29 to 33 out of 53 seats. In South Kerala, the LDF is likely to retain an edge with 21 to 25 seats, while the UDF may improve to 12 to 16 seats. The NDA could pick up 1 to 3 seats in the southern region.
The survey was conducted between 14 and 26 March 2026, with additional tracker and snap polls carried out from December 2025 to March 2026. A total of 89,693 respondents participated, ensuring representation across all demographics and social segments.
Manorama News has a strong track record of accuracy, with its previous projections closely matching the actual results of the 2019 and 2024 Lok Sabha elections as well as the 2021 Kerala Assembly polls.
In Kerala’s famously fierce political battles, this survey suggests the pendulum may be swinging back. Whether the final verdict matches these numbers or throws up another surprise, one thing is clear, the 2026 Assembly elections are shaping up to be one of the most keenly watched contests in the state’s history.
