News Broadcasting
ITF, Sportev in Davis Cup broadband deal
NEW YORK: The International Tennis Federation (ITF) and broadband and mobile sports provider Sportev have announced the launch of DavisCup.tv.
The comprehensive broadband offering covers action from the Davis Cup by BNP Paribas World Group. For the first time ever, tennis fans have the chance to view Davis Cup footage on the web. In India national broadcaster Doordarshan showcases Davis cup action.
An official release informs that registered users will be given exclusive access to match highlights from the first round, quarterfinals, semifinals and final of the 2003 competition. In addition, post match player interviews will be available, adding to the viewer experience. Users will also be able to access highlights footage from the final, which will be played at the Rod Laver Arena in Melbourne, Australia from 28-30 November 2003. The highlights will be available – as all footage will be in future 24 hours after the conclusion of play.
ITF executive director, commercial, Jan Menneken added, “We are delighted to partner with Sportev in this brand new initiative that will add another dimension to our online offering to tennis fans around the world. We believe this application to be a significant first step towards the development of our broadband video strategy.”
Sportev CEO Will Muirhead said, ‘The ITF is a prized client and Daviscup.tv represents Sportevs first foray into the world of tennis. The Davis Cup is a unique property that is popular not only at the national level but also has a widespread international following.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
