News Broadcasting
ITF claims promising TV figures for Davis Cup
MUMBAI: The International Tennis Federation (ITF) has announced that the eight first round ties of the 2004 Davis Cup competition attracted encouraging television numbers from around the world. The event took place from 7-9 February.
ITF’s television department was able to secure coverage of the competiton in 15 of the 16 World Group nations, and the selected ‘feature’ tie – Czech Republic v Spain – was distributed across Europe, Africa, Asia and the Americas. In India, the Davis Cup action airs on DD Sports.
Spain’s pubcaster TVE registered around 1.5 million viewers during the fifth and deciding rubber between Radek Stepanek and Rafael Nadal in the Spain v Czech Republic tie, and averaged over one million viewers for the three days. Not surprisingly, the Aussies tuned in large numbers to watch their side take on Sweden in Adelaide. The event aired on Channel 7. The crucial doubles rubber on Saturday between Wayne Arthurs/Todd Woodbridge and Jonas Bjorkman/Joachim Johansson attracted a 64 per cent and 56 per cent market share in Melbourne and Sydney respectively.
Holland’s NOS gained a very healthy 59.7 per cent market share during its highlights transmission of the Netherlands vs Canada tie. An official release adds that viewership of this round of the competition was not solely restricted to World Group action, with the ITF also securing promising coverage for the Zonal groups. TVN in Chile welcomed a 30 per cent market share average during its coverage of the Peru v Chile Americas Zone Group I tie.
A Davis Cup highlights programme, produced by TWI for the first time, was also sold to 16 broadcasters. Sports programmes TransWorld Sport and Gillette World Sports Special included Davis Cup material in their programming.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
