News Broadcasting
ITF announces excellent ratings for Davis Cup
MUMBAI: The International Tennis Federation (ITF) has announced that the recent Davis Cup for men by BNP Paribas and Federation Cup for women finals reached over 175 countries in all five continents through television.
Since sport is about national pride it shouldn’t come as a surprise that Spaniards tuned in large numbers to watch Spain defeat the US in the Davis Cup Final The event took place in Seville from 3-5 December. In India the tournament aired on Doordarshan.
The host broadcaster TVE dedicated over 45 hours with different programmes to cover the event. While over three million viewers followed the first two singles matches on the second channel La 2, the Bryan Brothers’ victory the following day in the doubles match was followed by more than three million viewers with market shares of 26.7 per cent on the first channel La Primera.
The deciding fourth rubber on Sunday between Carlos Moyá and Andy Roddick saw 3.1 million viewers flocking to La Primera. The channel thus notched up a 43.8 per cent market share. This is a significant increase from the 36.9 per cent share registered in the fourth match of the Davis Cup final four years ago when Spain won the event for the first time.
The ITF has added that in the always-competitive US market ESPN registered good figures despite the time difference and its delayed coverage of the Final. Among the 25 international broadcasters UK’s BskyB and Russian’s NTV Plus dedicated over 20 hours each while Australia, the 2003 champion, could watch over 30 hours thanks to Fox Sports.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
