iWorld
iTap and HumaraMovie launch a new OTT show ‘Ex- Mates’
Mumbai: iTap and HumaraMovie have launched a new OTT show, Ex-Mates. The show depicts the drama of a breakup that spirals out of control. Shreya Prasad and Kunal Kulkarni break up due to the toxicity of their relationship, but things take a dramatic turn when the prime minister declares a nationwide lockdown.
While celebrating her freedom, Shreya soon realises that due to the lockdown, she will have to put up with her toxic boyfriend, who has been trapped a few floors below her, for another 14 days. They make a pact to divide the house and chores in order to make life easier, only for things to spiral out of control.
Ex-mates is a show for the modern age, brought to you in collaboration with One More Studios and created by Vibhav Ameta. With a total of seven episodes spanning 14 days, prepare to witness chaos in the best way possible as a toxic couple navigates their daily lives cut off from the rest of the world. The highly anticipated first episode of Ex-mates was released on the iTap app on 13 December, which can be downloaded from the Google App Store, and the HumaraMovie YouTube channel, followed by two episodes released every alternate day.
Speaking on this launch, an iTap spokesperson said, “We are eagerly looking forward to the launch of Ex-mates. We are certain that the audience will receive the show very well due to its humorous and strikingly realistic nature. Nowadays, the audience wants content that they can relate to, something that they can identify with, and we feel like this show is the perfect embodiment of that.”
Ex-mates creator Vibhav Gupta stated, “I had a vision when I created this show, I wanted to portray chaos and uncertainty in a humorous and lighthearted way. Lockdown changed lives for everyone, and it gave me the perfect opportunity to showcase that chaos and isolation in the show. I am very certain that the audience reaction will be one of appreciation and astonishment to this show.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
