News Broadcasting
Issues from the Animation Sector
Multimedia and animation industry has witnessed a tremendous growth rate in last few years. Worldwide, 2D and 3D animation offers a huge potential. US and Canada, which are considered to be the hub of the animation Industry have been relying on the back office operations in Asia. Currently the market from where the work is outsourced are Korea, Taiwan and Philippines. These Asian countries have taken a lead as far as this sector is concerned.
Lately, the western world has recognized the latent potential and the value that India can offer. With educated and english speaking trained manpower, the US & European based production houses are looking at India as a new Animation Hub. The increased number of alliances and JVs give fillip to the fact that western world not only wants to leverage the cost advantage but also to encash upon the skills in 3D and special effects. Lot of Hollywood studios seek the services of Indian production houses for the special effects.
In order to accelerate this momentum, Government of India needs to take the following steps on an urgent basis.
1. Setting up of a Market Development Fund
2. To come out with innovative marketing strategies.
3. Position India as a strong brand in animation sector.
These are the imperative steps that are to be taken on priority else we may loose the ground to China, which is fast emerging as a fierce competitor in this field. In addition to this we can speeden up the process of signing the Audio Visual Co-production treaty with Canada, Germany & UK so that we can leverage the benefits of the subsidies & other incentives that these markets offer.
News Broadcasting
Uma Sudhir signs off from NDTV after 27 years
The executive editor shaped NDTV’s southern reportage for nearly three decades
NEW DELHI: Senior journalist Uma Sudhir has retired from NDTV, bringing to a close a 27-year association with the network.
Sudhir served as executive editor, heading NDTV’s south India editorial operations. Over nearly three decades, she emerged as one of the most recognisable faces of on-ground reporting from the region, with sustained coverage of politics, governance and social issues across Telangana and Andhra Pradesh.
At NDTV, Sudhir played a central role in strengthening regional journalism within national television news. Her reporting consistently connected local developments to the national conversation, ensuring stories from the field shaped policy debates beyond studio discussions. Known for her boots-on-the-ground approach, she came to represent a generation of reporters whose authority rested on fieldwork rather than prime-time punditry.
An award-winning journalist, Sudhir is a recipient of the Ramnath Goenka Excellence in Journalism Award and the Chameli Devi Jain Award. Her body of work has been widely recognised for its public-interest focus, spanning elections, governance, gender issues, rural distress, environmental reporting and social justice.
