News Broadcasting
Isro renews MOU with Andhra Pradesh on Sat-Com applications
BANGALORE: Indian Space Research Organisation (Isro) and the Government of Andhra Pradesh have renewed their July-2000 Memorandum of Understanding (MOU) on the application of satellite based communication. A Bhaskaranarayana, director, Satellite Communication Programme of Isro and T V Parthasarathi, director, IT and Communication Department, Government of Andhra Pradesh, signed the renewal of MOU in Hyderabad.
Chief Minister of Andhra Pradesh, Dr Y S Rajashekara Reddy and chairman, Isro Dr G Madhavan Nair were present during the signing ceremony.
Under the renewed MOU, which also includes new applications, Andhra Pradesh will use Insat capacity for satellite based communication in the areas of distance education, telemedicine, agricultural extension, self-help groups, etc. While Isro provides the transponder capacity on board its Insat and the technical support, Andhra Pradesh Government operates the satellite communication network for these applications, states an official release.
Soon after the signing of the original MOU in July 2000, experimental transmissions had started in November 2000 from Isro’s Master Control Facility at Hassan and subsequently, in April 2002, a satellite Hub station was established at Dr B R Ambedkar Open University, Hyderabad. Following this, a satellite based “Andhra Pradesh Net” was set up in March 2003. At present, a full-fledged Mana-TV is operational with a state-of-the-art studio. Mana-TV has over 2,000 terminals and has 5 television channels and one data channel catering to the requirements of educational institutions like schools and colleges (including engineering colleges). It is used for both formal and non-formal educational training.
Mana TV is now being upgraded to include more interactive terminals as part of Edusat. In the recent years, under the Edusat programme, an exclusive network has been established connecting top fifty technical institutions/engineering colleges in India under Indo-US cooperation for transmitting lectures by invited US experts delivered from Amrita Viswa Vidyapeetam, Coimbatore. Four of these colleges are located in Andhra Pradesh, the release adds.
In the field of telemedicine, the first pilot project was started in Andhra Pradesh in 2000 connecting Apollo Hospitals at Chennai and Aragonda village and Isro’s hospital at Satish Dhawan Space Centre, SHAR, Sriharikota, in Nellore District. The telemedicine network will now be extended to eight more hospitals.
Andhra Pradesh is also one of the foremost in the utilisation of remote sensing technology for management of land and water resources and disaster management. For example, remote sensing technology is used for watershed management in drought prone districts of Adilabad, Ananthapur, Kurnool, Mahaboobnagar, Nizamabad and Ranga Reddy. Management plans for major irrigation projects like Srirama Sagara and Nagarjuna Sagara have been planned using remote sensing data. More than 35,000 bore wells have been drilled using remote sensing data with better than 90 percent success rate.
As part of M S Swaminathan Research Foundation Network, a Village Resource Centre (VRC) has been set up at Adakkal, Moosapet with an Expert Centre located at International Crops Research Institute for the Semi-Arid Tropics (ICRISAT). Another 16 locations have been identified for setting up of VRCs to connect the Expert Centre through Byraju Foundation.
Thus, Andhra Pradesh has been extensively using Isro satellites for societal applications and today’s renewal of MOU reiterates its commitment to extend these applications with Isro’s help.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
