Gaming
iQOO muscles deeper into e-sports with entry into three new gaming titles
NEW DELHI: iQOO is levelling up. The high-performance smartphone maker has become the only brand in India to plant its flag across three more major gaming titles, tightening its grip on the country’s booming e-sports scene. The firm has signed on fresh teams for FreeFireMax, Pokémon Unite and MOBA Legends, broadening an already muscular presence built on its long-running BGMI association.
The new tie-ups give iQOO naming rights, with squads competing under the “iQOOxTeam” banner in tournaments nationwide. Team identities and official channels will now be co-branded, while jerseys will carry prominent iQOO badging, extending the brand’s visibility deep into India’s competitive gaming ecosystem.
The teams joining iQOO’s stable include Total Gaming Esports and TSG X OG for FreeFireMax, S8UL and Revenant XSpark for Pokémon Unite, along with a roster under MOBA Legends. For a brand that launched only in 2020, the expansion marks a striking escalation of its e-sports ambitions.
Earlier this year, iQOO staged the Battlegrounds Series, one of India’s biggest e-sports tournaments, dangling a prize pool of Rs 1 crore. Its continued backing of athletes, teams and tournaments is rooted in a simple commercial logic: gaming has become a benchmark of smartphone performance, and the company’s flagship, Neo and Z line-up is engineered with gamers’ demands: speed, thermals, endurance, in mind.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
