iWorld
IOC proposes Olympic OTT channel, plans to firm up by Dec
NEW DELHI: An Olympic television channel is to commence telecast from next year as an OTT service.
The International Olympic Committee (IOC) has said it will present Olympic sports 24 hours per day to make the Olympic Games more attractive for young people.
According to IOC president Thomas Bach, the channel will show a mixture of live sports, stories about athletes and volunteers, news and background information.
During the Olympic Games in London in 2012, the IOC had reached out to young people via mobile apps. Following the launch of the global channel in English, collaborations with domestic TV channels in the local language should be possible, Bach said.
Bach told German media that the Olympic Channel is being set up in Madrid with around 120 employees and will show a mixture of live sports, back stories of athletes and volunteers, and background information.
A meeting of the IOC’s Executive Board in Montreux, Switzerland, recommended that an all-year Olympics TV Channel be set up.
The IOC has recommended that the proposal be put before the full IOC membership, which is meeting on 8 and 9 December in Monaco for approval.
An IOC statement said it would be contacting “all the relevant stakeholders” over the next few months to gather their opinions and further develop the concept prior to making a decision in December.
The aim of the plan is to appeal to some of the four billion viewers who watch the Olympics when the event takes place, and to help focus viewers on the less popular sports, which tend not to get coverage in between the main Olympics coverage.
One report from the meeting recently of Olympic Games leaders and supporters in Switzerland was that the IOC would act as the moderator or facilitator of the channel, but its national sports federations, national committees as well as broadcasters and sponsors would participate.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
