Factual
Investigation Discovery launches ‘Khooni Saaya’ hosted by Rohit Roy
MUMBAI: ID – Investigation Discovery brought the intriguing world of mystery and suspense alive at Goafest 2015 with the launch of a new series called Khooni Saaya. The series will be hosted by actor Rohit Roy.
The Indian television industry is witnessing rapid growth in genre specific channels. Discovery Networks Asia Pacific south Asia and southeast Asia GM and executive VP Rahul Johri said, “Our research confirmed that Indian viewers have immense appetite to watch true investigation and crime based narratives. We believe that the viewers deserve 24-hour specialised entertainment in this era of clutter and dynamic lifestyles. With over eight million weekly viewership and growing, ID has captured the attention of the Indian viewer.”
ID offers a complete prime time line-up of shows targeting female and male audience between 18-44 years of age in SEC B, C and D.
This year ID has in store new programmes for the Indian audience. While Young, Hot and Crooked reveals how the most privileged upbringings can lead to the most intricate offences, A Crime To Remember invites viewers to step into the past and unravel the intricacies of real-life murder cases of the ‘50s and ‘60s. Another show called Dead Of Night explores the dark side of cities when the sun goes down.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
