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Interra Systems to showcase advanced media QC, monitoring, and analysis solutions at Broadcast India 2024
Mumbai: Interra Systems, a leader in end-to-end quality assurance for the digital media industry, will showcase its advanced content-aware QC, monitoring, captioning, and analysis solutions at the Broadcast India Show 2024, taking place 17-19 October in Mumbai. Visitors to the company’s stand (stand L5) will have the opportunity to explore in detail the latest features of Interra Systems’award-winning ORION content monitoring tool – tailored for in-depth monitoring of linear/IP and live/VOD streaming content – as well as take a deep dive into the benefits of the company’s Baton file-based QC and Baton Captions solutions. Additionally, Interra Systems will demonstrate its powerful Vega media analyzer for detailed analysis and compliance of compressed video and the company’s new Relay Workflow management tool.
“We are delighted to be exhibiting at this year’s Broadcast India Show. The market for video in India is evolving at pace,and quality of experience and quality of service aremoving up the agenda for many of the country’s media operators,” said Interra Systems head of sales and presales, India and Mena Bibhas Samanta. “Our updates to Baton QC, our flagship AI/ML-enabled automated, content-aware video and audio quality control platform that supports both linear and streaming workflows, will be on display. We will also show key updates made to our ORION suite of solutions that address the monitoring needs of next-gen media workflows, driven by cloud infrastructure, automated error handling, ad-insertion checks, root cause analysis, and high-quality video output.”
Samanta added: “Multilanguage support is also critical for broadcasters and service providers today. At Broadcast India we will demonstrate how our Baton Captions solution harnesses the power of machine learning, automatic speech recognition, and NLP to significantly reduce the need for human intervention while providing accurate captioning enhanced with QC checks.”
Interra Systems Solutions on Display at Broadcast India 2024:
Streamlining QC Workflows With Baton
At Broadcast India 2024, attendees will get to experience the latest version of Interra Systems’ Baton solution in action. Featuring advanced AI and machine learning capabilities, this updated version continues to lead the industry in automated QC platforms, meeting the highest standards for quality and compliance.
The solution includes several enhancements, such as the new Baton9 series, which offers significant framework updates, enhancements in performance of video quality checks for 4K files, support for RDD59 specifications, and direct analysis of image sequence formats, apart from optimized MXF file verification, advanced diagnostic tools for system health monitoring, and API improvements.
Interra Systems will also reveal new features of its Baton Captions. Leveraging cutting-edge ML and automatic speech recognitiontechnology,BATON Captions nowincludes web-based player enhancements and innovative correction options, including segmentation and shot boundary correction.
Also on display will be Baton Media Player, which simplifies how media professionals can play, inspect, and verify audio and video content.
Improving QoS and QoE With Orion content monitoring
Today, media companies handle a significant volume of complex content. Programs may undergo re-encoding, transcoding, and multiplexing, which can negatively impact content integrity and user experience. At Broadcast India 2024, Interra Systems will showcase new capabilities featured in the company’s Orion suite of solutions, which support a wide range of deployment scenarios in hybrid and cloud environments. These enhancements cater to linear broadcast, IP-based delivery, and live/VOD OTT content.
Orion-OTT — Interra Systems’ software-based OTT monitoring solution for checking content integrity and related network performance of ABR content for multiscreen service delivery —now includes localization support, certification for the most recent OS releases, and Dolby Atmos integration. Significant updates improve dynamic ad insertion, server-side ad monitoring, and low-latency stream monitoring, and they provide support for the latest DRM solutions, solidifying Orion as a comprehensive content delivery and management solution.
Future-Proofing IP Monitoring With Orion 2110 Probe
Interra Systems’ Orion 2110 Probe, which supports the SMPTE ST 2110 standard and enables broadcasters to future-proof the end-to-end monitoring of video quality in IP environments, will also be one of the key solutions on display at Broadcast India 2024.
Gaining End-to-End Video Visibility With ORION Central Manager
Interra Systems’ Orion Central Manager, which offers comprehensive, end-to-end insights into video operations and centralized management of IP and OTT probes, will be showcased at Broadcast India 2024. Recent enhancements include end-to-end ad insertion monitoring, support for audio alerts, and user group permissions for precise access control.
Elevating Media Analysis With Vega Media Analyzer (VMA)
Vega — Interra Systems’industry-leading media analysis platform for standards compliance, debugging, and interoperability of encoded streams— will be exhibited at Broadcast India 2024.It offerssupport for the highest number of industry compression standards, such as AVS, HDR, AV1, GIF, VVC, Dolby Vision, ATSC 3.0, and more.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
