IPTV
Internet Streaming Media Alliance forms IPTV workgroup
MUMBAI: The US-based Internet Streaming Media Alliance (ISMA) has formed an IPTV workgroup. The goals of the workgroup are to monitor developing standards or specifications for deploying an IPTV system, to create an interoperability conformance program for IPTV and to promote solutions that pass conformance testing.
ISMA is a global alliance of industry leaders dedicated to the adoption and deployment of open standards for streaming rich media such as video, audio, and associated data over Internet protocols.
With the world-wide deployment of consumer broadband connectivity, the broadcasting community has faced the emergence of a new medium for video delivery to the home: the Internet Protocol. Whether referred to as IPTV, TV over IP, TV over DSL, or Broadband TV, it consists of the same set of techniques that allow the delivery of live video streams, as well as content on demand, to a subscriber through a broadband connection supporting Internet Protocol (IP), states an official release.
“IPTV deployments relying on proprietary solutions for one carrier network may not be applicable to another network. This creates additional development and integration costs for all the players such as carriers, headend providers, network equipments providers, and set-top box providers. Recognizing a clear need for standardization in many areas, the ISMA has created an IPTV work group to recognize and promote interoperable solutions where multi-vendor competition can be assured,” ISMA IPTV workgroup chairman Jean-Francois Fleury said.
Swift TV, India’s rapidly growing Free Ad-Supported Streaming Television (FAST) platform, has partnered with Hoichoi, the leading destination for Bengali and Hindi entertainment, to deliver premium regional content absolutely free.
With 800K+ downloads and 130+ live channels in 12+ languages, Swift TV offers an extensive catalog of movies, shows, and live entertainment. This collaboration brings Hoichoi’s acclaimed Bengali and Hindi originals, movies, and series directly to the Swift TV app, at no extra cost.
A major highlight is the exclusive Hoichoi Live Channels—a first-of-its-kind innovation in FAST streaming. The Bengali Hoichoi Live Channel is available internationally (except India), while the Hindi channel is accessible worldwide, including India. This positions Swift TV as the go-to destination for regional entertainment across India, the US, and Canada.
“We’re thrilled to bring Hoichoi’s exceptional content to our audiences,” said a Swift TV spokesperson. “Our bespoke Hoichoi Live Channels set new benchmarks for free, high-quality regional entertainment.”
For Hoichoi, the partnership opens doors to the FAST ecosystem, expanding its reach beyond SVOD audiences while staying true to its mission of celebrating Bengali narratives.
With top partners like Viacom18, Zee, Pitaara, Republic TV, and Bloomberg Originals, Swift TV continues to strengthen its premium content lineup.
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