Gaming
International Hockey Fed partners NAGRA to deliver novel digital experience for fans
MUMBAI: The International Hockey Federation (FIH), the world’s governing body for the sport of hockey, and NAGRA, a Kudelski Group company and the world's leading independent provider of content protection and multi-screen video solutions, have signed a ten-year partnership that brings together the established sports leadership of the FIH and NAGRA’s market-leading digital media solutions to deliver a ground-breaking fan engagement service.
The new platform will be the “home of hockey”, creating a central community for the 30 million players, fans, and officials worldwide. It will also benefit the global growth of the sport through new awareness, expanded fan engagement, and new sources of revenue for the FIH.
Deployed and operated by NAGRA as a “sports-as-a-service” offering, the multi-faceted digital platform will be developed for web, mobile and smart TVs. It will include live matches, replays, highlights, videos, archives, news, articles, live scores, results, and statistics, as well as innovative social sharing functionality where fans and participants can capture and share instant moments online. The new service will be launched simultaneously with the resumption of live international matches. In addition, the platform will provide the FIH, continental federations, national associations and clubs with a centralized management service for their millions of participants and fans.
“With more than 30 million participants, the International Hockey Federation has always had great ambition for the worldwide promotion and development of its sport. Improving our digital engagement for the whole hockey community, and primarily our fans and athletes, has been one of our key objectives,” said FIH CEO Thierry Weil. “We are thrilled – especially in this challenging period – to engage in a long-term partnership with a global technology leader to achieve our goals. I want to thank NAGRA for their commitment and trust, we view this as a game-changing agreement that takes our digital development to the next level."
"This is the start of a wider journey that goes beyond just sports streaming,” said Jean-Luc Jezouin, SVP Sales Development for NAGRA. “With this partnership, we are taking field hockey into a realm of global digital transformation and harnessing the power of player participation as well as fandom. NAGRA's cloud-based video content management technologies and services and drive for innovative business transformation will enable the FIH to deliver a new level of engagement for the sport and provide hockey fans with an unmatched experience.”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
