News Broadcasting
International Art Machine forays into India, unveils content lineup
Mumbai: International Art Machine helmed by Roy Price has entered the Indian market and acquired the rights for the adaptation of the book series ‘The Shiva Trilogy’ penned by author Amish Tripathi.
The first installment of the book “The Immortals of Meluha” will be translating into a digital series for audiences across the globe. The studio has brought in Oscar-winning filmmaker Shekhar Kapur to direct and Suparn S Varma as the showrunner and director of the series.
Moreover, the studio plans to work on a political thriller with Dibakar Banerjee and a dramedy helmed by Preity G Zinta.
“The premise of International Art Machine is that we are entering a new peak era for Asian original cinema and television,” said International Art Machine CEO Roy Price. “Everything we do supports that vision. India in particular, with its many people and stories, is poised to be a leader in a new multi-polar entertainment world. I could not imagine a better project to start IAM’s life than Shiva, and there is no better dream team to fully realize the potential of Amish’s novels than Shekhar Kapur and Suparn S. Verma. It was meant to be! At International Art Machine our goal is to partner with creators across Asia to produce series that will be game-changers at home and successfully carry the banner of Asian originals abroad. We are very excited about ‘Shiva,’ ‘The Kitty Party’ with Preity G Zinta and ‘Gods’ with Dibakar Banerjee as our first slate in India.”
“Amish’s Shiva trilogy has been India’s great publishing sensation, crossing every age and class. It’s not just mythology, it’s modern storytelling at its best. Lending itself to a beautiful international series,” said director-producer Shekhar Kapur.
Translated across 20 languages to cater to its colossal demand, Amish Tripathi’s Shiva trilogy is the fastest-selling book series in Indian history.
“One couldn’t have asked for a better team than this to take my books into the audio-visual world,” said Amish Tripathi. “Shekhar is an Oscar-winning filmmaker who is among the best living Indian directors. Roy is among the most successful Hollywood executives, having created Emmy and BAFTA-winning series. Suparn is one of the finest young writer-directors in modern India, having helmed the critically acclaimed and hugely successful Family Man 2. I am sure that with a team like this, we will create a web series that is worthy of Lord Shiva.”
“The Meluha trilogy by Amish Tripathi is a genre-defining book and has become part of the pop culture of the country,” commented Suparn S Varma. “I loved the reimagining and the world-building involving two of my favorite gods! The scale of vision and the ambition of our show visually and emotionally is as huge a task but we want to bring to audiences a vision that has never been seen before on screens.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
