News Broadcasting
Interactive programme guides helpful, says study
CALIFORNIA: Interactive programme guides (IPG) are a powerful and effective advertising delivery vehicle, generating recall levels consistent with print advertising or television commercials.
According to an advertising effectiveness study conducted by IPSOS-REID, a leading industry advertising research firm, test advertising among Gemstar’s TV Guide International (TVGI) households generated lifts in recall levels consistent with print advertising or an investment of between 200 to 400 Targeted Rating Points (TRP’s) on television commercials. The benchmark market research initiative included six major brands that advertised on the IPG over a period of two weeks.
The study measured the effectiveness of advertising on TV Guide Interactive (TVGI) – one of the company’s interactive programme guides (IPG) currently deployed in more than eight million digital cable set-top boxes in the US. The results were based on three key effectiveness measures that advertisers use as standard metric proofs of performance –
Related Recall specific to TVGI (asked to playback ads seen on TVGI and prove recall by noting elements contained within the ads);
Prompted Recall/Brand Recognition (asked to recognise the TVGI advertised brand when prompted with specific ad descriptors);
Related Recall across all media (asked to describe ads recalled for specific brands across all media. After this the level of elements associated with TVGI test ads was isolated).
The effectiveness of TVGI as an alternative medium for advertising was demonstrated on all three recall measures asked in this study. The study concluded that TVGI advertising represents an opportunity for advertisers to recapture the attention of viewers who regularly switch to TVGI during commercials and are less likely to see traditional advertising.
About two-thirds (66 per cent) of TVGI users surveyed in this study use the IPG (most of the time/always/sometimes) when a commercial comes on the channel they are watching. Further, ad recall rates are higher among those most likely to use TVGI during commercial breaks. The fact that one must focus specifically on the Guide in order to use it appears to contribute to the stronger than expected results (for a secondary media) achieved.
A total of 1,174 interviews were conducted among adults, 18+, 587 pre-advertising and 587 post-advertising.
Gemstar-TV Guide International is a global technology and media company focused on consumer entertainment. The company has three major business sectors: the Technology and Licensing Sector, which is responsible for developing, licensing and protecting the company’s intellectual property and technology; the Interactive Platform Sector, which derives recurring income from advertising, interactive services, content sales and e-commerce on the Company’s proprietary platforms, including IPG, tvguide.com.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
