iWorld
Intel names Steve Long as APJ regional leader
Mumbai: Intel Corp on Tuesday announced the appointment of Steven A Long as general manager of Asia Pacific and Japan (APJ) region. Long is corporate vice president in Intel’s sales, marketing and communications group.
In this new role, Long will be responsible for Intel’s overall business in the APJ region, including driving revenue growth, engaging with the local ecosystem to create new opportunities, and strengthening our existing customer and partner relationships, said the tech giant in a statement.
Long was most recently global head of sales for Intel’s client business. He joined Intel in 2000 and has held a breadth of positions across sales, marketing, product planning, pricing and operations, working in Asia, Latin America, and the USA. His previous assignment in Asia was in Hong Kong in 2004, managing the operations team responsible for Intel’s business in the region.
“I am thrilled at the opportunity to continue driving growth and leadership for Intel in this incredibly diverse APJ region, more so at a time where the digitisation of everything has been accelerated by the four superpowers of AI, pervasive connectivity, cloud to edge infrastructure, and ubiquitous compute,” stated Long on his new role.
He holds a bachelor’s degree in Latin American studies from Tulane University, an MBA from Texas A&M University, and is an alumnus of the Harvard Advanced Management Program.
iWorld
Google, Tiger Telly unveil IPL-set micro-drama A Perfect Match
Six-part series blends romance and search tech amid cricket frenzy
MUMBAI: Google has extended its collaboration with Tiger Telly to launch A Perfect Match, a six-part micro-drama rolling out through the ongoing Indian Premier League season.
The campaign unfolded with a breadcrumb trail of intrigue, starting from a cryptic manuscript tease by Zoya Akhtar, followed by behind-the-scenes glimpses featuring Ishaan Khatter and Sara Arjun. The first chapter dropped over the weekend, introducing Kabir and Navya, whose first date takes an unexpected turn with a timely assist from Google Search.
Set against India’s enduring love affair with cricket, the series blends a light romantic narrative with everyday technology use. Five more episodes will roll out during the IPL season, building a story that is equal parts flirtation and functionality.
Written by Zoya Akhtar and directed by Arjun Varain Singh, the project continues the creative partnership within Tiger Baby. Singh, who previously directed Kho Gaye Hum Kahaan, returns to helm a story that leans into intimacy and relatability while quietly showcasing Google’s search capabilities.
The performances by Khatter and Arjun anchor the narrative in authenticity, making the tech integration feel less like a feature and more like a natural part of modern relationships.
Speaking about the collaboration, Tiger Telly writer & executive producer Zoya Akhtar said, “At Tiger Telly, we have always chased stories that live in the quiet, real moments, and A Perfect Match does exactly that. Two people, the excitement of the IPL, and Ishaan and Sara bringing something so genuine to it that it surprises you. It’s been great to collaborate with Google again as their allies in brand storytelling.”
Director Arjun Varain Singh added, “Delighted to have been a part of this project with Tiger Telly and Google. I have long admired Zoya and Reema and the stories they’ve consistently empowered. Working with Sara was a total joy and we had a blast shooting for the films.”
Positioned as an end-to-end creative studio, Tiger Telly continues to expand its footprint across branded storytelling, from commercials to long-form content, working with brands including Google, Vivo and Nykaa.
With A Perfect Match, the collaboration strikes a neat balance between romance and relevance, proving that even in the middle of cricket mania, there is room for a little love story powered by search.
