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Intel, Google to bring video search technology to the living room
MUMBAI: Intel and the world’s most valuable media company Google have announced plans to work together in bringing Google Video to the new Intel Viiv technology platform.
This planned collaboration is intended to give consumers an easy way to search, manage, and consume the huge amount of video information available on the Internet from the comfort of their couch.
The technology involved makes it possible to combine the power of Google Video with Intel’s expertise in digital home interoperability specifications, allowing Google Video users to consume video on their television and on portable devices wherever and whenever they choose.
Intel Viiv technology is designed to enhance and manage digital entertainment in the home. PCs based on the Intel Viiv technology platform will be able to support high-definition video, surround sound and many other exciting features for the consumer that demands more from their entertainment experience.
Google VP product mangement Susan Wojcicki says, “Google looks forward to working with Intel to bring Google Video to consumers who use the new Intel Viiv platform. Both companies believe open standards are critical to provide rapid growth in digital entertainment. Our goal is to work closely with Intel to make Google Video content available on new digital devices in the home.”
Intel VP digital home group Kevin Corbett. says, “With the explosion of digital entertainment choices, consumers will need simple, easy ways to locate the content they want and easily play it when they want. Intel Viiv technology has been designed to make it simple for companies like Google to offer compelling new media platforms incorporating digital rights management and search technologies that work on open interoperability specifications. This combination would provide consumers with the best of Google search and Viiv simplicity enabling new TV experiences.”
The introduction of Intel Viiv technology today marks an effort by Intel to enable a broad choice of entertainment and information from around the world so that consumers can more easily download, view, manage, store and enjoy their content anytime and on a variety of devices. Systems based on Intel Viiv technology are available today from various computer
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
